Search Advertising Exam

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions? A) Change the zip code in the Google Ads account. B) Set a location bid…

Download All Questions and Answers of Google Search Advertising Exam. There are more than 200 Q&As, collected from 10 attempts of exam. The answersheet is updated after regular interval of 7 days.

If multiple individuals make changes to one Google Ads account, upon opening the account in Adwords Editor, they should: Contact all other account managers. Refresh the account in Google Ads. Click “get recent changes” in the tool bar.…

What can be learned from a Search Funnel? Search impression share for the last 30 days compared to CPC trends over time. Budget usage for all Search campaigns, including budget limitations and opportunities for more traffic. The series…

How could an advertiser determine the most profitable keywords within a campaign? Identify the keywords with the highest clickthrough rates (CTRs). Compare the total clicks to total conversions for each keyword in the account. Identify…

In an Google Ads account, which statistic is viewable for each ad group? Purchase funnel abandonment by step Percent of impressions blocked by negative keywords Average cost-per-click (CPC) Performance by Internet Protocol (IP) address…

You are gaining a reputation as a true wizard of Google Ads and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and…

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation? Pause the affected campaign until an…

Which is a benefit of linking a Google Places account to an Google Ads campaign? Additional icon options are available for ads when using Google Places. Free organic search results for the advertiser’s business will be more likely to…

Which scenario would record to two conversions (1-per-click)? A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again. A user clicks on an ad and converts. The user performs the…

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing? Run a keyword diagnosis for the keyword in…

Where on an e-commerce website should an advertiser install the Google Ads Conversion Tracking code? Confirmation page after a purchase Shopping cart header Website homepage Landing page of an ad The correct answer is: Confirmation…

Which can be specified at the campaign level? Destination URLs Billing preferences Ad text Network distribution The correct answer is: Network distribution Explanation: A set of ad groups (ads, keywords, and bids) that share a budget,…

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best…

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most: Clicks for their daily budget. Impressions for their daily budget. Conversions based on their conversion goals. Impressions in their preferred position range.…

Which is a benefit of using Adwords Editor? Multiple users can share archives and proposals for an account. Conflicts between changes made by importing a file do not need to be resolved prior to posting. Users with My Client Center…