Adwords Fundamental Answers

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get…

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize ClicksCost-per-thousand impressions (CPM)Manual…

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “Standard” to “Accelerated”Segment her campaign performance by time of…

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: create a different ad for each keywordcreate multiple ads for…

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Google Ads only shows an ad for keywords with proper spelling and plural formsYour keyword list would be disapproved based…

A standard Google Ads text ad is made up of: a display URL and description texta headline, image, and description texta headline and description texta headline, a display URL, and description textCorrect answer is: a headline, a display…

What value is used to determine whether your ad will show on a page and, if so, the ad’s position? Quality FactorAd RankQuality ScoreAd ScoreCorrect answer is: Ad RankExplanation: Ad Rankvalue is used to determine whether your ad will show…

What happens as a result of a search campaign consistently meeting its daily budget? Accelerated ad deliveryHigher average cost-per-clicks (CPCs)Fewer sites targeted at onceMissed potential ad impressionsCorrect answer is: Missed potential…

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywordsCreate…

What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networksYou can break up keywords and ads into related themesYou can set different budgets for each ad groupYou can pause specific…

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: Negative match keywordsBroad match keywordsExact match…

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report…

Your ad can show on the Google Search Network when someone searches for terms that are similar to your: KeywordsPlacementsWebsiteAd textCorrect answer is: KeywordsExplanation: Your ad can be shown on the Search Network when someone…

How much are you charged for a click on your AdWords ad? You’re charged only the minimum amount needed to maintain your ad’s position.You’re charged $0.01 for every click.You’re charged the full amount you bid.You’re charged 10 cents more…

Which delivery type shows your ads at an even pace throughout the day? Accelerated deliveryStandard deliveryDelayed deliveryOptimized deliveryCorrect answer is: Standard deliveryExplanation: Standard delivery type shows your ads at an even…

Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their adAdvertisers can choose how many times their ad should show during the dayAdvertisers pay the same…