How could an advertiser determine the most profitable keywords within a campaign?
- Identify the keywords with the highest clickthrough rates (CTRs).
- Compare the total clicks to total conversions for each keyword in the account.
- Identify the keywords with the lowest “first page bid estimates.”
- Compare the costs accrued by each keyword with the conversion data for that keyword.
The correct answer is:
- Compare the costs accrued by each keyword with the conversion data for that keyword.
Explanation: Profitability is calculated at the conversion level for a given product or service.
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