Campaign Manager Answers

What are two Video Verification metrics? (select two) Audio muted at finish Video Prominence Score Audio muted at start Eligible impressions for audio Correct answer is Video Prominence Score Audio muted at start Explanation: Video…

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what? User profiles User roles Placement strategies Content categories Correct answer is User roles Explanation:A user role is a set of permissions in Campaign…

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap Keyword targeting Priority Dynamic targeting keys Correct…

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct Responses Creative Type Paid Search Ad Video Player Size Device Usage Correct answer  is Creative Type Device Usage…

What settings are required to give a user reporting access for a single advertiser? Schedule a report to be sent to the user, automatically granting them access to that data Create a user role, and assign the advertiser as the…

If a publisher serves a placement tag after the campaign end date, what ad will serve? The default ad The backup image Nothing will serve A random ad Correct answer is The default ad Explanation:Default ads serve when no other ads can…

What are three benefits of using Internal Redirect tags? (select three) Reduce latency on ad-serving Standardize a counting method with platform publishers Saves time from having to negotiate deals with the publisher Richer domain…

What section within a Floodlight activity’s settings allows users to add publisher tracking tags? Google Tag Manager Dynamic tags Advanced properties Custom Floodlight variables Correct answer is Dynamic tags Explanation: Dynamic tags…

What ad setting limits the number of times that ad can be shown to a particular user? Priority Frequency cap Hard cut-off Impression ratio Correct answer is: Frequency cap Explanation: Set a frequency cap to prevent users from seeing an…

What counting method tracks the number of sales made or items purchased? Standard counting Sales activities Custom Floodlight variables Counter activity Correct answer is: Sales activities Explanation: Sales activities track the number…

Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses The Campaign Manager filtered view The Edit Multiple button Campaign spreadsheet upload The DCM/DFA Reporting and Trafficking API Correct…

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager? Contact support using live chat From Campaign Manager, go to the Google Marketing Platform apps icon and selectDisplay & Video 360…

What level is used to calculate conversions if the lookback window differs between objects? Campaign level Placement level Account level Site level Correct answer is Placement level Explanation: Placement level is used calculate…

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app? The tag needs to be set as INS tag with mobile capacity A global site tag (gtag.js) must be used Device ID needs to be passed into the dc…

At what level can landing pages be set, so they are the same across multiple ads? Placement Creative Account Ad Correct answer is Creative Explanation: You can choose whether to use landing pages set in your ad or your creative based on…

When a “plan” is executed in Planning, what information is pushed to Campaign Manager? A dynamic feed that can be quickly implemented into Studio A list of placements you intend to purchase and the publishers you’re buying inventory…