What can be learned from a Search Funnel

What can be learned from a Search Funnel?

• Search impression share for the last 30 days compared to CPC trends over time.
• Budget usage for all Search campaigns, including budget limitations and opportunities for more traffic.
• The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.
• The number of searches completed during a given period of time.

The correct answer is:

• The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.

Explanation: Think of them as passages (or funnels) through which your customers complete a conversion.

You can read more here: https://support.google.com/partners/answer/1722023?hl=en