Display And Video Certification Exam Answers

What step should be taken to view performance data for targeted audience segments? Generate an audience performance report and select “include only targeted audience lists” Go into the insertion orders default targeting and use the…

How can a creative be submitted for audit after it's been rejected and fixed? Assign the creative to another line item Select the creative and select “Activate” On the Creative's page, click the refresh button Select the creative and…

When users make changes to a line item or insertion order, where are those changes displayed? In the downloadable Structured Data File In the Partner's Basic Details In the left panel after searching for the user name Under Change…

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? Deals Troubleshooter YouTube Programmatic Guaranteed reporting Advertiser's History Creative status field Correct answer is Deals…

To activate the creative approvals process for a new creative, what step must be taken? Assign the creative to an active line item Set the creative to active Upload the creative to Display & Video 360 Resubmit the creative for…

When is a “view” counted for TrueView campaigns? Each time the user clicks or watches 30 seconds or the entire video Each time the user watches at least two seconds of the video Each time a video's screen is 50% viewable on the page…

When creating a new TrueView campaign, how long should be allocated for creative review? Up to 2 hours Up to 12 hours Up to 24 hours Up to 6 hours Correct answer is Up to 24 hours Explanation: After initial upload, it takes…

What report can help verify if pixels load correctly on a webpage? Gross Rating Points Reach Inventory Availability Floodlight Correct answer is Floodlight Explanation: Floodlight is an optional feature in Campaign Manager. It allows…

Which two views show the revenue and conversion metrics for line items? (select two) Quality view Optimization view Performance view Pacing view Correct answer is Optimization view Performance view Explanation: The Optimization view…

What is required for creative approval? A 3rd-party verification tracker A valid landing page HTML5 formatting Data sharing is enabled Correct answer is A valid landing page Explanation: Creatives cannot serve until they're assigned to…

Which ad formats cannot be assigned to a single line item? (select two)Select All Correct Responses Image and HTML5 TrueView and Video VPAID and VAST Video and Display Correct answer are Video and Display TrueView and Video Explanation:…

How can a profit margin be applied to the revenue metric? Assign the pixel to a line item's conversion tracking Add a percent markup in the billing profile Assign a media cost markup to the partner revenue model Add a column and…

Which exchanges have their own creative audit process? Every exchange has its own creative audit process Google Ads Manager only AdRoll, Pubmatic, Rubicon AppNexus, Google Ads Manager, BrightRoll Correct answer is AppNexus, Google Ads…

What data cannot be evaluated with a Standard or General performance report? Viewability metrics across each IO and line item The match ratio of third- and first-party audience segments Clicks and conversions for individual creatives…

What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses Update within Campaign Manager Naviagate to Insertion Order Use Structured Data Files (SDF) Navigate to optimization within…

What timezone is applied to inline charts and metrics data? The user's timezone US Pacific Timezone The advertiser's timezone US Eastern timezone Correct answer is The advertiser's timezone Explanation: In Display & Video 360, the…