Google Mobile Advertising Exam Answers

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. FalseTrueCorrect answer is:…

How do upgraded URLs help advertisers with 3rd party conversion tracking? A) Allow advertisers to direct users to the app store to download their appB) Manage a single tracking URL at the campaign, ad group or ad level that is separate from…

An app advertiser would want to use a third-party tracking company to: A) To have a single SDK to add to your app instead of one from each ad networkB) To have more control when communicating with each ad networkC) To see which of an app’s…

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? Generate a link ID…

What two things can you track with AdWords out of the box without making any code changes to your app? You can actually track any custom event you want to define.App installs and core user demographicsAll app installs and all in-app…

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for…

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. TrueFalseCorrect answer is: TrueExplanation: Firebase is Google’s app software development…

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: search and display inventory to help…

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: A) Schema Development KitB) Software Development KitC) Software Deprecation KitD) Schema Development KeyThe correct answer is: B) Software Development…

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: A) IntentB) Differing screen sizeC) FunctionalityD) ContextCorrect answer is: A) IntentExplanation: Mobile has increased…

Showing your ads on top of the mobile page in search results is beneficial because: A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobileB) Ads below…

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? A) Increase bid adjustment for desktopB) Increase bid adjustment for mobile and desktopC) Increase bid adjustment…

iOS app conversion tracking cannot be set up using: A) Server-to-server (S2S)B) Codeless conversion trackingC) Install confirmation feedbackD) SDKThe correct answer is: B) Codeless conversion trackingExplanation: iOS app conversion tracking…

An advertiser with stores throughout the country could use Location Extension Targeting to: A) Target users in the same way across all of their locationsB) Target users who are within 10 miles of one particular city in the countryC) Target…

To re-engage users with an app, use the following strategies: A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable usersB)…

These are all key to good mobile site design except? Easy user customizationEasy navigationEasy searchEasy conversionCorrect Answer is: Easy user customizationExplanation: Google and AnswerLab conducted a research study examining how a…