An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

• A) Change the zip code in the Google Ads account.
• B) Set a location bid adjustment.
• C) Show ads only on the Search Network.
• D) Set a language bid adjustment.

The correct answer is:

• B) Set a location bid adjustment.

Explanation: Use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas. You can also use location extension targeting to set different bids for customers who are located around your business. Location bid adjustment can be applied at campaign level.

Range: -90% to +900%

Read more here: https://support.google.com/Google Ads/answer/2732132?hl=en