Google Analytics IQ Exam Answers

What is not considered a default “medium” in Google Analytics? GoogleOrganicReferralCPCCorrect answer is: GoogleExplanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three…

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: include Brazil > Filter 2: include ArgentinaFilter 1: exclude Peru or BoliviaFilter 1: include Brazil or ArgentinaFilter 1:…

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TrueFalseCorrect answer is: FalseExplanation: In the Multi-Channel Funnel Reports, all the…

Which of the following is not a required parameter in the URL builder? Campaign NameCampaign MediumCampaign ContentCampaign SourceAll of these are required

What is a “metric” in Google Analytics? A dimension that can help you analyze site performance.The numbers in a data set often paired with dimensions.The dates in your date range.A segment of data separated out in a report for…

When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendarEvery time a user makes a reservationEvery time a user performs an action with event tracking implementedEvery…

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? VisitsEcommerce Conversion RatePage ValueBounce…

What report indicates the last page users viewed before leaving your website? Exit Pages reportPages reportAll Pages reportLanding Pages reportCorrect answer is: Exit Pages reportExplanation: The “Exit Pages” report under “Site Content”…

Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90%% New Visits > 90%Session Duration > 5 minutesBounce Rate None of these answersThe correct answer is: Bounce Rate >…

To recognize users across different devices, what feature must you enable? Attribution ModelsUser IDAudience DefinitionsAdWords LinkingCorrect answer is: User IDExplanation: The User ID lets you associate engagement data from multiple…

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? 1520Correct answer is: 1Explanation: Each…

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 0123Correct answer is: 3Explanation: Goals…

What report indicates the pages of a website where users first arrived? Location reportAll Pages reportLanding Pages reportPages reportCorrect answer is: Landing Pages reportExplanation: The pages through which visitors entered your site…

You cannot change the default session timeout duration in Google Analytics. TrueFalseCorrect answer is: FalseExplanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session…

Metrics cannot be paired with dimensions of the same scope. TrueFalse Correct answer is: FalseExplanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from…

Within how many days can a deleted view be restored? 2515535Correct answer is: 35Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any…