search ads 360 Answers

What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   Correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and…

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API? Keyword Campaign ID GCLID Match Type Correct answer is: GCLID Explanation: Use Campaign Manager if you run Paid Search reports in Report…

What is shown in the “Last sync” details tab? (select two) A list of campaigns modified The time that the sync occurred A list of error types The number of errors during the sync Correct answers are: The time that the sync occurred The…

What action should be used to pass a conversion attribute (such as shipping cost)? Set up Custom Floodlight Variable using bulksheets Set up Custom Floodlight Variable using the relevant engine frontend Set up an additional Floodlight…

Which three features can be used to integrate offline conversion data?(select three) sFTP Bulksheets Search Ads 360 API Google Data Studio   Correct answers are: sFTP Bulksheets Search Ads 360 API Explanation: Upload from the Search Ads…

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two) Edit advertiser settings Remove user access to an agency’s advertisers Edit advertiser components Edit all advertisers within an…

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher Correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in…

What could prevent Inventory Management from making changes to a campaign? Edits to ad rotation settings Manual edits to campaign name or status Edits to campaign bids or bid strategies Manual edits to keyword URL templates Correct…

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week Correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy…

At which three levels can bid strategies be applied? (select three) Keyword Ad group Agency Campaign Correct answer is: Keyword Ad group Campaign Explanation: You can apply a Search Ads 360 bid strategy to campaigns and ad groups…

What two Floodlight activity group types can be set up? (select two) Counter Metric Sales Dimension Correct answer is: Counter Sales Explanation: There are two types of Floodlight activities you can create: Action: Count the number of…

What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics visits Correct answer is: Cross-environment metrics Explanation: People own multiple devices that can…

What function do ValueTrack parameters perform? Dynamically insert information Create custom date segmentation Automatically sync to Google Tag Manager Track additional conversion types Correct answer is: Dynamically insert information…

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Campaign Manager API Bulksheets Custom Variables Search Ads 360 API Correct answer is: Campaign Manager API Bulksheets Search Ads 360…

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bidding portfolio by 1 low-performing keyword Decrease maximum bid in the bid strategy setting 40%…

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)Select All Correct Responses Impression share Max CPA Position Profit Correct answers are: Max CPA Position Explanation: If you want to…