Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

• Cross-channel
• Custom variable
• Action
• Transaction

Correct answer is:

• Transaction

Explanation: Track purchases with transactions:

The transaction activity uses revenue from purchases to calculate conversions. There are a number of different ways to configure sales tracking. You can either count each transaction (may include multiple items) as a conversion using the “Transactions – Number of Sales” tag or you can track each item purchased as a conversion, using the “Transactions – Items Purchased” tag.