What does a call extension let users do that call-only ads do not?

What does a call extension let users do that call-only ads do not?

• Easily schedule a call-back from the advertiser when the line is busy.
• Easily save the number to their phone’s contact list.
• Choose from two different numbers to call.
• Click through to your mobile site instead of calling.

Correct answer is:

• Click through to your mobile site instead of calling.

Explanation: Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly.

Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls. Taps on these ads will only generate calls – they won’t link to a website.