Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

• Take advantage of search engine optimization
• Run promotions annually, instead of seasonally
• Use a search engine management platform
• Reduce the number of keywords in the campaign

Correct answer is:

• Use a search engine management platform

Explanation: Are you managing a large search campaign with a high average monthly spend on multiple search engines? Is the number of keywords you manage larger than your average dictionary? Or are you frequently making bid changes, running promotions, or conversion tracking across multiple channels?

Then you might want to consider a search engine management platform like DoubleClick Search to make your life easier! The benefits include:

• Consolidated data: Access conversion and performance data from a single source to monitor your campaign’s performance and report back to your advertisers — without having to spend all day on multiple platforms.
• Single interface: Keep all your engine accounts in one place to make changes in bulk, instead of visiting every single one when there’s an edit.
• Optimization: Focus on the goals of your campaign and automate bids to meet them, rather than spending all your time placing bids and tracking rankings.