Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount.

By WPExpert Guides Last updated Jun 17, 2020

Your client wants to improve his ad positioning. You recommend that one way he can do this by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
It is not a good idea to recommend this at all, because it might offend the client
It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

The Correct Answer is:

It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

Explanation: Your Ad Rank is a score that’s based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats.

To improve your ad position, you can increase your bid, improve the quality of your ads, Improve the quality of your computer and mobile landing page experience.

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