You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores.

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:

• call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.
• do nothing. It was a good article, but your client has been in the industry for 15 years so it would not be anything new for him.
• send your client an email and explain that you, “just wanted to say ‘hi’.”
• send the article to your client’s competitor with some insider notes on what you did for the client. This might be a good opportunity to get his business

The Correct Answer is:

• call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.

Explanation: Your client is your king. Always help him to find right marketing solution that can be beneficial to grow his business. It will create a trustworthiness between you and your client. Your client will understand that you actually care about his business and can help him achieving the desired goal.