google digital sales exam

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you: call your client and tell him about…

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is: ask questions only if you did not gather enough information from your pre-call planning. ask “yes” or “no”…

Starting a client meeting with an agenda: can help lower the client’s resistance, because he will know what to expect. makes the client feel he is important, even if he is not a key decision-maker. is too structured and will probably scare…

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client? To sound smarter and show the…

Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns? “This sounds more like a concern your supervisor mentioned. Is that correct?” “It sounds…

When covering the agenda at the beginning of a meeting, stating the purpose should be: avoided, unless the client asks you why he is meeting with you. as fast as possible, so the client does not realize he is going to be sold. quickly…

“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:…

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this? There is no purpose…

Before the start of a meeting, thinking about the meeting’s desired outcome will: not be helpful and will cause you to overthink the meeting. be helpful, only if it will not increase the length of your meeting beyond what is necessary. be a…

When introducing yourself to a new client, it is important to share: your name and a brief 15 minute overview of AdWords. your name and the product you think will benefit the client the most. your name, your role, and relevant experience in…

Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because: you do not want the client to feel as though you are wasting her time. it will help you appear more…

Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client? To guarantee that the client will make a decision by the end of the meeting To prepare for potential objections the client may have…

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next? Explain the return on investment the…

Why is it important to understand the expectations a client has of you? It will help you better understand how your client wants to be served so you can provide a great experience To give you the opportunity to tell the client if she is…

A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a…

Your client wants to improve his ad positioning. You recommend that one way he can do this by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him? It is only a good idea if the client…