What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?
What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?
- Clicks, Return on advertising spend (ROAS)
- Clicks, Monthly spend
- Actions, Cost-per-action (CPA)
- Actions, Monthly spend
Correct answer is:
- Clicks, Monthly spend
Explanation: If you have a fixed monthly budget, or some money left over from a quarterly budget, and you want to get the most clicks possible in return from your money, or to make sure you spend that exact amount on a group of biddable item, clicks bid strategys and monthly spend KPI and target metric should you select.
Read more here: https://support.google.com/searchads/answer/2651595
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