What is search engine marketing?

What is search engine marketing?

• When a system requires you to work with an expert in search engine optimization
• When an advertiser runs ads that show up alongside natural search results on a search engine
• When an advertiser makes improvements to their own website, so that it ranks higher in natural search results
• When search engines attempt to increase their market share

Correct answer is:

• When an advertiser runs ads that show up alongside natural search results on a search engine

Explanation: Search engine marketing is how advertisers get their message in front of users who are searching online. Each search engine displays ads alongside search results.

The general process includes:

• An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
• The engine ranks advertisers based on their bid and relevance to the search
• The best matching ad appears alongside the user’s search results