What is a benefit of using executive reporting?

What is a benefit of using executive reporting?

• Charts and tables that show metrics for attributes like ad copy
• Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation
• Full reporting on performance and conversion statistics in one dashboard nn
• Reporting tools available exclusively for executive-level users

Correct answer is:

• Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation

Explanation: The Executive Report displays metrics in terms of revenue, costs, trends, and other high-level concepts, all formatted as charts and tables.

Daniel is especially interested in using this report to prepare for his next client meeting. Let’s take a closer look at how to create an Executive Report in our next section!