What information can a Floodlight tag track using custom variables?
What information can a Floodlight tag track using custom variables?
- Promo codes
- Email addresses
- IP addresses
- Customerâs full name
Correct answer is:
- Promo codes
Explanation: In addition to tracking sales revenue and visitor interactions, Floodlight tags can also pass other information, such as promo codes, zip codes, product type, and so on. These are called âCustom variables.â? DoubleClick Search can capture this information, as long as itâs not personally identifiable information like a full name or email address.
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