Campaign Manager Certification Exam

What are three benefits of using Internal Redirect tags? (select three) Reduce latency on ad-serving Standardize a counting method with platform publishers Saves time from having to negotiate deals with the publisher Richer domain…

What section within a Floodlight activity’s settings allows users to add publisher tracking tags? Google Tag Manager Dynamic tags Advanced properties Custom Floodlight variables Correct answer is Dynamic tags Explanation: Dynamic tags…

What ad setting limits the number of times that ad can be shown to a particular user? Priority Frequency cap Hard cut-off Impression ratio Correct answer is: Frequency cap Explanation: Set a frequency cap to prevent users from seeing an…

What counting method tracks the number of sales made or items purchased? Standard counting Sales activities Custom Floodlight variables Counter activity Correct answer is: Sales activities Explanation: Sales activities track the number…

Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses The Campaign Manager filtered view The Edit Multiple button Campaign spreadsheet upload The DCM/DFA Reporting and Trafficking API Correct…

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager? Contact support using live chat From Campaign Manager, go to the Google Marketing Platform apps icon and selectDisplay & Video 360…

What level is used to calculate conversions if the lookback window differs between objects? Campaign level Placement level Account level Site level Correct answer is Placement level Explanation: Placement level is used calculate…

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app? The tag needs to be set as INS tag with mobile capacity A global site tag (gtag.js) must be used Device ID needs to be passed into the dc…

At what level can landing pages be set, so they are the same across multiple ads? Placement Creative Account Ad Correct answer is Creative Explanation: You can choose whether to use landing pages set in your ad or your creative based on…

When a “plan” is executed in Planning, what information is pushed to Campaign Manager? A dynamic feed that can be quickly implemented into Studio A list of placements you intend to purchase and the publishers you’re buying inventory…

Where would purchased inventory for a campaign be entered in Campaign Manager? Landing pages Campaigns Placements Floodlight tags Correct answer is: Placements Explanation: As in Campaign Manager, a placement is the media inventory of a…

Which metric is NOT available in Data Transfer? Cross-environment conversions % Invalid Clicks Active View: % of Completed Impressions Visible Designated Market Area (DMA) ID Correct answer is Cross-environment conversions…

When assets are added to an existing creative, where will these updates be reflected? In the creative preview, but not in currently assigned ads Within the ads where the creatives are assigned In future ad creative assignments, but not…

What report tracks Floodlight attribution in Reporting? Insights Cookie Reach Overlap Path to Conversion Floodlight impressions Correct answer is Path to Conversion Explanation: You can create Path to Conversion (P2C) reports in Report…

When using a placement media cost cap, what will happen once the cap is reached? Ad-serving fees won’t be charged The placement will be paused until the cap is removed Campaign Manager will stop calculating and reporting Media Cost for…

What does an “execution channel” represent in the Planning process? An area to enter the user’s objectives, budget, and start and end dates A “channel” created between an advertiser and publisher as soon as the RFP is sent The act of…