For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- The tag needs to be set as INS tag with mobile capacity
- A global site tag (gtag.js) must be used
- Device ID needs to be passed into the dc rdid parameter
- The tag needs to be assigned an app ID
Correct answer is
- Device ID needs to be passed into the dc rdid parameter
Explanation:dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.
Read more here:https://support.google.com/dcm/partner/answer/4568975
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