What report tracks Floodlight attribution in Reporting?
- Insights
- Cookie Reach Overlap
- Path to Conversion
- Floodlight impressions
Correct answer is
- Path to Conversion
Explanation: You can create Path to Conversion (P2C) reports in Report Builder, enabling you to understand how users were exposed to your advertising in the lead-up to a conversion. Path to Conversion report tracks Floodlight attribution in Reporting.
Read more here: https://support.google.com/dcm/answer/2823644
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