Bid strategies can find the most opportunities under which condition?

Bid strategies can find the most opportunities under which condition?

• A large portfolio with many trade-offs and opportunities
• A small portfolio with very clear goals
• A very focused portfolio that is not very complex
• A large portfolio that focuses on a single device

Correct answer is:

• A large portfolio with many trade-offs and opportunities

Explanation: Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance.