Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

• Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
• Use the top movers report which campaigns have seen the biggest change in clicks since last month
• Use the paid & organic report to show when his website appears in organic search, with no associated ads
• Use the Search term report to show which search terms lead to the most clicks on his ads

Correct answer is:

• Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. So if your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms, you help your client understand how he is performing compared to other advertisers using the auction insight report.

Read more here: https://support.google.com/adwords/answer/2579754?hl=en