You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

• 1
• 5
• 2
• 0

Correct answer is:

• 1

Explanation: Each goal is only incremented once per session.

Read more here: https://support.google.com/analytics/answer/2976313