Google Analytics individual qualification exam

A filter that removes all the dataCustom Report isn’t shared with users in the same viewToo many metrics in a Custom ReportToo many dimensions in a Custom ReportCorrect answer is: A filter that removes all the dataExplanation: Adding filter…

Data from after the view was createdWhen the new view is created data from the new view (only) is included and the data from previous view is NOT included. Also, it is recommended to not delete the previous view as it will delete the…

To recognize users across different devices, what is required for User ID? Google Tag ManagerSign-in that generates and sets unique IDsA new Analytics account for reportingAll of the aboveCorrect answer is: Sign-in that generates and sets…

Which of these would prevent data from appearing in a Custom Report? You’ve applied too many metrics to the Custom ReportYou haven’t shared that Custom report with users in the same viewYou’ve applied a filter that filters out all of your…

Smart Goals are created automatically by Google’s machine-learning algorithms TrueFalseCorrect answer is: TrueExplanation: Smart Goals are configured at the view level. Smart Goals uses machine learning to examine dozens of signals about…

What is not considered a default “medium” in Google Analytics? GoogleOrganicReferralCPCCorrect answer is: GoogleExplanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None. Google Analytics detects three…

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: include Brazil > Filter 2: include ArgentinaFilter 1: exclude Peru or BoliviaFilter 1: include Brazil or ArgentinaFilter 1:…

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TrueFalseCorrect answer is: FalseExplanation: In the Multi-Channel Funnel Reports, all the…

Which of the following is not a required parameter in the URL builder? Campaign NameCampaign MediumCampaign ContentCampaign SourceAll of these are required

What is a “metric” in Google Analytics? A dimension that can help you analyze site performance.The numbers in a data set often paired with dimensions.The dates in your date range.A segment of data separated out in a report for…

When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendarEvery time a user makes a reservationEvery time a user performs an action with event tracking implementedEvery…

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? VisitsEcommerce Conversion RatePage ValueBounce…

What report indicates the last page users viewed before leaving your website? Exit Pages reportPages reportAll Pages reportLanding Pages reportCorrect answer is: Exit Pages reportExplanation: The “Exit Pages” report under “Site Content”…

Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90%% New Visits > 90%Session Duration > 5 minutesBounce Rate None of these answersThe correct answer is: Bounce Rate >…

To recognize users across different devices, what feature must you enable? Attribution ModelsUser IDAudience DefinitionsAdWords LinkingCorrect answer is: User IDExplanation: The User ID lets you associate engagement data from multiple…

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded? 1520Correct answer is: 1Explanation: Each…