Google Mobile Advertising Exam

An app advertiser would want to use a third-party tracking company to: A) To have a single SDK to add to your app instead of one from each ad networkB) To have more control when communicating with each ad networkC) To see which of an app’s…

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner’s platform, what do you need to do? Generate a link ID…

What two things can you track with AdWords out of the box without making any code changes to your app? You can actually track any custom event you want to define.App installs and core user demographicsAll app installs and all in-app…

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for…

True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. TrueFalseCorrect answer is: TrueExplanation: Firebase is Google’s app software development…

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: search and display inventory to help…

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: A) Schema Development KitB) Software Development KitC) Software Deprecation KitD) Schema Development KeyThe correct answer is: B) Software Development…

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: A) IntentB) Differing screen sizeC) FunctionalityD) ContextCorrect answer is: A) IntentExplanation: Mobile has increased…

Showing your ads on top of the mobile page in search results is beneficial because: A) Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobileB) Ads below…

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? A) Increase bid adjustment for desktopB) Increase bid adjustment for mobile and desktopC) Increase bid adjustment…

iOS app conversion tracking cannot be set up using: A) Server-to-server (S2S)B) Codeless conversion trackingC) Install confirmation feedbackD) SDKThe correct answer is: B) Codeless conversion trackingExplanation: iOS app conversion tracking…

An advertiser with stores throughout the country could use Location Extension Targeting to: A) Target users in the same way across all of their locationsB) Target users who are within 10 miles of one particular city in the countryC) Target…

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. A) FalseB) TrueCorrect answer is: B) TrueExplanation: App installs: Conversion tracking can measure how effectively…

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location? Profile targeting Keyword targeting Location targeting Ad schedule targeting Correct answer is: Location targeting…

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?ORWhich automated bid strategy might help improve the chances that your ad gets to the top of the page? A) Target outranking shareB) Target…

AdWords Smart Bidding uses machine learning and your account data to help you do what? Let you adjust your bids manually, so you’re visible when customers are looking for you.Make informed bidding decisions and value mobile…