What cost model only calculates cost for impressions measured as viewable by Active View?
What cost model only calculates cost for impressions measured as viewable by Active View?
- CPA
- CPM
- vCPM
- CPC
Correct answer is
- vCPM
Explanation: (Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more here: https://support.google.com/dcm/partner/answer/7023294
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