Google Fundamental Exam

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive…

A conversion is: When someone reaches your landing page after clicking your ad or videoAny interaction with your ad that can be measured, like watching a video for a certain length of timeBy definition when someone makes a purchase after…

Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targetingDemographic targetingContextual targetingKeyword targetingCorrect answer is: Demographic targetingExplanation: An…

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?61 A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”A call-to-action like “Visit our gym now”Add a promotion…

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? OR Print, TV and radio…

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?…

Your client wants to improve her ad position. What would you recommend?7 Improve the ad quality and increase bid amountAdd more keywords and increase daily budgetImprove Quality Score and decrease bid amountMake the ad headline longer and…

How are rich media ads different from other ad formats? They are displayed on the Search NetworkThey are a type of text adThey are static image adsThey are ads with animation or other types of motionCorrect answer is: They are ads with…

Which statistic indicates how often a click has led to a conversion? Cost-per-conversionClickthrough rate (CTR)Conversion rateConverted clicksCorrect answer is: Conversion rateExplanation: Conversion ratestatistic indicates how often a…

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for…

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone? Search terms reportImpressionsReach and frequencyConversion…

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test different cost-per-click (CPC) bidsTest only one…

You would choose to advertise on the Google Search Network if you wanted to: reach customers browsing websites related to your businessreach customers while they’re searching for your products or serviceschoose the types of websites where…

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men ages 40 to 65…

What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-click (CPC)Cost-per-view (CPV)Cost-per-thousand viewable impressions (vCPM)Cost-per-acquisition (CPA)Correct answer is: Cost-per-click…

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her? $5$2There is no minimum$100.00Correct answer is: There is no minimumExplanation: An advertiser wants to know the…