Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

By WPExpert Guides Last updated Jun 16, 2020

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Create multiple ad groups that target different devices, and monitor the results
Set up an experiment to test which device he should target
Create multiple campaigns that target different devices, and monitor the results
Segment his campaign statistics table by device

Correct answer is:

Segment his campaign statistics table by device

Explanation:Julian should segment his campaign statistics table by device if he wants to reach potential customers based on the type of device they’re using. A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.You can add the segments “Device” and “Day of the week” to understand the days when your customers are more likely to see your ad on their mobile devices.

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