What Floodlight tag measures purchases and revenue on a website?

What Floodlight tag measures purchases and revenue on a website?

• Action
• Revenue
• Transaction
• Counter

Correct answer is:

• Transaction

Explanation:

Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed.

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