Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

By WPExpert Guides Last updated Jun 16, 2020

Create new ad groups with several keyword match types
Create new ad groups with related keywords grouped together
Remove half of the keywords from the ad group
Create one ad group for every five keywords

Correct answer is:

Create new ad groups with related keywords grouped together

Explanation: If you are having a list of hundreds of keywords, it is the best practice to organize the keywords by grouping relatively under ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer .

Google Fundamental Exam