While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

By WPExpert Guides Last updated Jun 16, 2020

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

create a different ad for each keyword
create multiple ads for each keyword
only create one ad that’s relevant to all keywords
create ads that are relevant to all keywords

Correct answer is:

create ads that are relevant to all keywords

Explanation: Grouping similar keyword together is a good practice to build a search campaign. This practice would allow you to create relevant ads for the particular group of keywords. In Google Ads, “relevance” refers to how useful your information is to your customer’s search. When determining relevance, Google look at several things within your account, including your keywords, ads, and landing page, and Google consider how closely related they are to someone’s search term.

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