Which is true about calls-to-action usage on mobile homepages?
Which is true about calls-to-action usage on mobile homepages?
- Same calls-to-action should be used both on mobile and desktop sites
- Use only menus
- Keep call to action on the second page
- Calls-to-action should be prominent on the visible area of the mobile homepage
Correct answer is:
- Calls-to-action should be prominent on the visible area of the mobile homepage
Explanation: It can be easy for mobile users to miss menu items, so your clients should always put their key calls-to-action where users will see them. Study participants had an easier time completing tasks on sites that clearly displayed primary calls-to-action in the main body of the site, with secondary tasks available through menus or below the fold.
Read more here: https://support.google.com/partners/answer/7336289
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