What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

By WPExpert Guides Last updated Jun 16, 2020

Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure all of these search terms are included as keywords, regardless of relevance
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Correct answer is:

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Explanation:if you
noticed from the Search terms report that certain terms are leading to a high
number of clicks on your ads, the recommended next step would be to make sure relevant search terms are keywords
and adjust your bid or ad text for these keywords.

Use the Search terms report to see how your
ads performed when triggered by actual searches within the Search Network.
Identify new search terms with high potential, and add them to your keyword
list. Look for search terms that aren’t as relevant to your business, and add
them as negative keywords. This can help you avoid spending money showing your
ad to people who aren’t interested in it.

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