What does a high Quality Score indicate?
- Your bid is high enough to have your ad displayed.
- Your ad and landing page are relevant and useful to a viewer.
- You have been an AdWords user for a long time.
- Your ad relevance and landing page are below average.
Correct answer is:
- Your ad and landing page are relevant and useful to a viewer.
- Expected clickthrough rate
- Ad relevance
- Landing page experience
Explanation: A high Quality Score indicates that your ad and landing page are relevant and useful to a viewer.Quality Score is intended to give you a general sense of the quality of your ads. Three factors determine your Quality Score:
So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.
Read more here: https://support.google.com/adwords/answer/7050591
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