What bidding strategy should you use to maximize the number of visitors to your website?

What bidding strategy should you use to maximize the number of visitors to your website?

• Cost-per-click (CPC)
• Cost-per-view (CPV)
• Cost-per-thousand viewable impressions (vCPM)
• Cost-per-acquisition (CPA)

Correct answer is:

• Cost-per-click (CPC)

Explanation: Cost-per-click (CPC)bidding strategy you should use to maximize the number of visitors to your website. If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

Read more here: https://support.google.com/adwords/answer/2472725