Display & Video Certification Exam

What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals have required minimum spend Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have…

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? In My Inventory, find the deal and select configure Select the deal from the the insertion order's Inventory Source targeting Add the…

At what levels can pacing be set? Line item and ad group Insertion order and line item Campaign and line item Campaign and insertion order Correct answer is Insertion order and line item Explanation: Pacing is set at insertion order and…

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? Keyword Time and Day Demographics Geography Correct answer is Keyword Explanation: Content needs to…

Where can an advertiser set their campaign goal? Partner Settings Campaign Settings Line Item Basic Details Insertion Order Default Targeting Correct answer is Campaign Settings Explanation: Advertisers can set their campaign goal in…

What step should be taken to view performance data for targeted audience segments? Generate an audience performance report and select “include only targeted audience lists” Go into the insertion orders default targeting and use the…

How can a creative be submitted for audit after it's been rejected and fixed? Assign the creative to another line item Select the creative and select “Activate” On the Creative's page, click the refresh button Select the creative and…

When users make changes to a line item or insertion order, where are those changes displayed? In the downloadable Structured Data File In the Partner's Basic Details In the left panel after searching for the user name Under Change…

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request? Deals Troubleshooter YouTube Programmatic Guaranteed reporting Advertiser's History Creative status field Correct answer is Deals…

To activate the creative approvals process for a new creative, what step must be taken? Assign the creative to an active line item Set the creative to active Upload the creative to Display & Video 360 Resubmit the creative for…

When is a “view” counted for TrueView campaigns? Each time the user clicks or watches 30 seconds or the entire video Each time the user watches at least two seconds of the video Each time a video's screen is 50% viewable on the page…

When creating a new TrueView campaign, how long should be allocated for creative review? Up to 2 hours Up to 12 hours Up to 24 hours Up to 6 hours Correct answer is Up to 24 hours Explanation: After initial upload, it takes…

What report can help verify if pixels load correctly on a webpage? Gross Rating Points Reach Inventory Availability Floodlight Correct answer is Floodlight Explanation: Floodlight is an optional feature in Campaign Manager. It allows…

Which two views show the revenue and conversion metrics for line items? (select two) Quality view Optimization view Performance view Pacing view Correct answer is Optimization view Performance view Explanation: The Optimization view…

What is required for creative approval? A 3rd-party verification tracker A valid landing page HTML5 formatting Data sharing is enabled Correct answer is A valid landing page Explanation: Creatives cannot serve until they're assigned to…

Which ad formats cannot be assigned to a single line item? (select two)Select All Correct Responses Image and HTML5 TrueView and Video VPAID and VAST Video and Display Correct answer are Video and Display TrueView and Video Explanation:…