Research shows that mobile users expect to:
- tap the logo at the top of a mobile page to take them back to the homepage
- tap the logo at the top of a mobile page to take them to a “Contact Us” page
- see the logo below the fold on mobile sites
- tap the logo at the top of a mobile page to take them to new products
Correct answer is:
- tap the logo at the top of a mobile page to take them back to the homepage
Explanation: When mobile users navigate through a site, they want an easy way to get back to the homepage. In the study, participants usually expected tapping the logo at the top of a page to take them back to the homepage, and became frustrated if it didn’t work.
Read more here: https://support.google.com/partners/answer/7336289
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