During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

• Decrease bidding portfolio by 1 low-performing keyword
• Decrease maximum bid in the bid strategy setting 40%
• Decrease CPA target of bid strategy 60%
• Increase bidding portfolio by 2 new keywords

Correct answers are:

• Decrease maximum bid in the bid strategy setting 40%
• Decrease CPA target of bid strategy 60%

Explanation: Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, Search Ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, Search Ads 360 will engage in startup learning behavior for those keywords.

Read more here: https://support.google.com/searchads/answer/6261367