Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

• Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
• Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
• Add demographic and age targeting to show ads to people in this audience
• Set up a remarketing list to show ads to women who have previously visited your client’s website

Correct answer is:

• Add demographic and age targeting to show ads to people in this audience

Explanation: :If the data is showing that the audience for a client’s running shoe store is women ages 35 to 50, then you can optimize this client’s Display Network campaign by adding demographic and age targeting to show ads to people in this audience. With demographic targeting in Google Ads, you can reach customers who are likely to be within the demographic groups that you choose

Read more here: https://support.google.com/adwords/answer/2580383?hl=en