Which of the following metrics would be helpful in showing a keyword is part of a conversion path

  • Google Analytics IQ Exam – All Q&As

You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

  • Bounce Rate
  • Impressions
  • Visits
  • Assisted Conversions
  • Clicks

 The Correct Answer is:

  •  Assisted Conversions

 Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

  • paid and organic search (on all search engines along with the specific keywords searched)
  • referral sites
  • affiliates
  • social networks
  • email newsletters
  • custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

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You can read more here: https://support.google.com/analytics/answer/1191180?hl=en

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