Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

• Cost-per-view (CPV)
• Cost-per-thousand-impressions (CPM)
• Cost-per-click (CPC)
• Cost-per-acquisition (CPA)

Correct answer is:

• Cost-per-acquisition (CPA)

Explanation: Sara should useCost-per-acquisition
(CPA) if her goal is to get more people to call her local catering business.

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Conversion
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Read more here: https://support.google.com/google-ads/answer/6268632