When you use a flexible bid strategy, it will automatically optimize your bids based on:
When you use a flexible bid strategy, it will automatically optimize your bids based on:
- Your performance KPI (Key Performance Indicator)
- Your quality score
- Your search term data
- Your remarketing list
Correct answer is:
- Your performance KPI (Key Performance Indicator)
Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/adwords/answer/2979071
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