What is the purpose of the URL Builder?

  • Google Analytics IQ Exam – All Q&As

What is the purpose of the URL Builder?

  • Using the URL builder is required in order to track Adwords visits
  • To generate URL tracking parameters that need to be appended to an organic search result
  • To generate a URL with tracking parameters
  • To optimize landing page

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 The Correct Answer is:

  •  To generate a URL with tracking parameters

 Explanation: The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.

You can read more here: https://support.google.com/analytics/answer/1033867?hl=en

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