What is the first step of analytics planning
- Google Analytics IQ Exam – All Q&As
What is the first step of analytics planning?
- Create your implementation plan
- Document your technical infrastructure
- Implement Google Analytics
- Define your overall measurement plan and business objectives
The Correct Answer is:
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- Define your overall measurement plan and business objectives
Explanation:
You go through a series of five steps in order to define your measurement plan.
- First, document your business objectives.
- Second, identify the strategies and tactics to support the objectives.
- Third, choose the metrics that will be the key performance indicators.
- Fourth, decide how you’ll need to segment your data.
- Finally, choose what your targets will be for your key performance indicators.
You can read more here: https://support.google.com/analytics/answer/6286577?hl=en
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