What feature is required to track customer search terms on a website?
What feature is required to track customer search terms on a website?
- Data Import
- Enhanced Ecommerce
- Search filters
- Site Search
Correct answer is:
- Site Search
Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264
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