What does “converted clicks” measure?

    What does “converted clicks” measure?91

    • The total number of clicks within your chosen conversion window
    • The total number of conversions divided by the total number of clicks
    • The total number of clicks that led to a conversion
    • The percentage of clicks that led to a conversion

    Correct answer is:

    • The total number of clicks that led to a conversion

    Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.

    Read more here: https://support.google.com/adwords/answer/1722022?hl=en

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