What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

• Google Analytics IQ Exam – All Q&As

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

• Real Time reporting
• Segmentation
• View filters
• Multi-channel funnels

The correct answer is:

• Segmentation

Explanation: Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

Read more here: https://support.google.com/analytics/answer/3123951?hl=en